Wednesday, November 15, 2017 Announcing the North Carolina Farm Bureau Rural Entrepreneur of the Year Finalists

Agriculture is the foundation of North Carolina’s rural economies, and plays a key role in strengthening and supporting our state’s rural communities. But another vital component of rural economic development is rural entrepreneurship – the innovators and creators who build upon the entrepreneurial spirit of agriculture by adding value, developing solutions, and investing in the communities they love.

North Carolina’s growing population is a fertile market for farm direct agricultural consumption. Farmers engaging in on-farm entrepreneurship benefit the state and their neighbors through stewardship of natural resources, creating local economic value, fostering a sense of community and preserving North Carolina’s cultural heritage. Among the types of businesses North Carolina’s rural and farm community develop are experiential businesses such as agritourism, product-based businesses such as farm made foods, value-added products, and crafts and service businesses targeted to the public or other farmers.

North Carolina Farm Bureau is proud to recognize our state’s agriculture and food innovation. This year, for the first time, North Carolina Farm Bureau members will select the North Carolina Farm Bureau Rural Entrepreneur of the Year. From a strong field of 44 applicants, three finalists have been selected based on their impact in rural North Carolina, their impact to the agricultural community, and for the innovation and creativity of their business ideas. The finalists will attend NCFB’s Annual Convention and pitch their businesses to NCFB volunteer leaders, who will vote to decide this year’s winner. The three finalists are:

Devine Farms is an important member of the Catawba County agriculture community. When judges reviewed their application they were impressed with how the Devines have worked with their community to partner with local schools, businesses and non-profits. Judges were particularly impressed with Devine Farms’ purpose to educate individuals about “agriculture, history and how food is produced.” The judges noted, “Their focus on agritourism is a model for other farms attempting to do similar projects.”


Fonta Flora Brewery is a fixture in the revival of downtown Morganton. The judges reviewing their application were impressed with their positive impact on jobs in the community. They were also impressed with their dedication to sourcing local ingredients from local farms. Judges also noted that the purchase of a local farm will enable the brewery to produce some of their own ingredients and will further increase the economic impact of the brewery through additional jobs.


Four Prongs Tea and Herb located in Watauga County is a value added medicinal herb business. Ginseng is a heritage herb product from Western North Carolina. While the market for ginseng roots is well established, the tops have been considered a waste product—no one uses them, that is until now by Four Prongs Tea and Herb. Judges reviewing their application were impressed by the knowledge base of company founders and the potential to add sales of tea made from ginseng leaves to an already established market for ginseng roots. Judges noted that “Their idea capitalizes on a sustainable niche.”


North Carolina Farm Bureau is proud of all this year’s applicants and we wish the best of luck to Devine Farms, Fonta Flora Brewery, and Four Prongs Tea and Herb as they compete for this year’s award. We’re excited to see what you’ll think of next!